KCAL TV will expand again this week with new morning shows in its lineup

To compete in local news arms race, KCAL expands to 7 hours of morning TV KCAL TV will expand again this week, with the addition of new morning shows in its lineup. KCAL says…

KCAL TV will expand again this week with new morning shows in its lineup

To compete in local news arms race, KCAL expands to 7 hours of morning TV

KCAL TV will expand again this week, with the addition of new morning shows in its lineup.

KCAL says it’s also giving up to two hours per day of programming for the next seven days to give all its competitors a chance to compete.

To compete, KCAL launched a $700,000 “local news arms race” in February that has already netted it more news time than CBS, NBC, ABC, Fox and Univision combined – and a longer and deeper look than most stations, including all the major broadcast networks.

It will expand another $500,000 into the network and introduce a two-hour weekday morning show in late May called “In Touch.”

The network says it will launch shows on May 29 and June 1, “and additional pilots in the months ahead.”

In Touch will be produced by former CBS News chief White House correspondent David Sarnoff.

KCAL Vice President for News Jim Nussle told reporters Monday that the network expects viewers to respond positively to any station that seeks greater airtime and greater influence in news.

“Our plan is really to try to grow our audience,” Nussle said. “We know a lot of people will get interested in this; we know a lot of people are tuning in to other television stations; and we know that if we do a good job, people will watch more TV and tune in more to KCAL.”

The network says it plans to reach 2 million viewers daily.

In February, KCAL will move from one-day broadcast to seven-day rotation, with the first day of rotation landing on Monday, April 22, and the subsequent days landing on May 7, 10, 14, 17, 21, 27, and 31.

KCAL will have a four-day rotation of news with the first day of rotation on May 7, while other local news networks will have a four-day rotation.

The company said that beginning May 7, it will also dedicate four hours each day to news, and then turn back to programming, with the first day of rotation airing April 8

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